I want to propose to you a powerful way of looking at technology. The plural form of the word, technologies, is becoming meaningless. There is only one globe-spanning beast, comprising vast systems of engineering design, production and operations, held together by a web of standards, and a central nervous system called ‘the Internet’ (ever wonder why we use the definite article?) This beast is what answers to the singular noun ‘technology.’ I started exploring this idea in a comic book format recently, in my story Mousetrap 2.0. With Nicholas Carr’s Big Switch, the idea seems set for the big time. In this post I want to introduce you to four of my favorite scientist-engineers, who conceived and enabled the creation of this beast in the short span of 50 years between the end of World War II and the turn of the century. Reading from left to right below, these are: Claude Shannon, Vannevar Bush, Norbert Wiener and Herbert Simon.