Ribbonfarm is a longform blog devoted to unusual takes on both familiar and new themes. What we call “refactored perception.”

Venkatesh Rao serves as Editor-in-Chief. Sarah Perry serves as Contributing Editor. Kevin Simler, Joe Kelly, Carlos Bueno, Renee DiResta, and Taylor Pearson serve as editors-at-large and comprise the Ribbonfarm Editorial Board.

We also feature a rotating cast of invited residents, and contributors.

New readers may want to start here. If you would like to write for us, or if you would like to see an article written on some topic, submit a pitch or prompt.

Ribbonfarm has been featured/mentioned on SlashdotKottke.org , BoingBoing, The Economistthe New York Times and a bunch of other places.

About Venkatesh Rao

Venkat started writing Ribbonfarm in 2007. His other writing includes Tempoa book about decision-making, and two ebooks, Be Slightly Evil and The Gervais Principle. He is also the creator of the Breaking Smart binge-reading site and email newsletter. His writing can also be found at Aeon magazine, The Atlantic, Information Week and Forbes. He lives in Seattle.


About Sarah Perry

Sarah began contributing to Ribbonfarm in 2015, and serves as Contributing Editor. She also blogs at The View from Hell. She is also the author of Every Cradle is a Gravea book about the ethics of birth and suicide. She is based in Reno. 

About the name…

The name Ribbonfarm refers to the ribbon farms of 18th century Detroit — strips of lands 2-3 miles long, each with 2-300 yards along the Detroit river waterfront — that the then French governor used to resolve water disputes. I thought it was a great metaphor for a blog trying to get its thin slice of attention from the great river of eyeballs that is the Web. Here is a picture (courtesy, Detroit Public Library) of an 1818 map of Detroit that shows the ribbon farms.

Ribbon farms

About the tag-line

Experiments in refactored perceptions is a geek joke. It refers to changing how you see the world by trying to rewire the software inside your head through writing.