Allow me to introduce you to Seb Paquet, an expert Socratic fisherman on Lake Quora. He is particularly adept at baiting the hook just right to catch fish of the species Wannabis Oracularis, to which I belong. He is entirely to blame for getting me addicted to Quora in the last month or so (you can follow me here). For those who haven’t yet heard of it, Quora is a booming Q&A site. It just might be the next big social media site to cross the chasm and go mainstream. It is certainly booming right now, and is the darling of tech watchers. But unlike other recent Valley favorites like FourSquare (narrow appeal) and Groupon (for shopaholics), Quora might well become as fundamental to the Web as Google, Facebook or Twitter. Everybody asks and answers questions after all.
If you think the Q&A market is a tired and played-out ancillary market (lazy schoolkids looking for help cheating on homework on Yahoo Answers, tedious transactional Q&A on LinkedIn, let-me-Google-that-for-you sites), you’d be wrong. Quora has demonstrated that Q&A is a viable fundamental market, not a bolt-on ancillary to other markets like social networking or asymmetric messaging. Hang Zhang first helped me appreciate the very subtle social design lurking underneath the apparently simple architecture of Quora, and Seb Paquet, through his baiting, has provided me, over the last month or so, with a crash course in the dynamics of Q&A. Initially, I thought Quora was a fad, that owed its initial meteoric growth to the pedigree of its founders and early backers. I even unfairly labeled it in my head as “Valley mutual admiration society,” but I have now become a convert.