The Strategy of No Strategy

Strategy is everywhere in our society. But strategy in practice seems to be a cruel and even silly joke. I learned that the hard way when I went to college long before I ever studied strategy formally. My own “strategy” about how to get through college collapsed virtually the moment I set foot on campus. I was living on my own for the first time and had never been outside of California’s perennial summer weather environment before. I was a poor fit for an East Coast school and didn’t last a full year, getting ill from the cold temperature and transferring out to a California school. At the time, I felt like a failure.

Ensō (c. 2000) by Kanjuro Shibata XX. CC BY-SA 3.0

Like many people of my generation and my socio-economic bracket, my teenage years were eventually consumed by the looming issue of where to go to college. I tried to get the best grades, study hard for the SAT, and make whatever connections I could with alumni to get into colleges I wanted. I applied to many of them, recycling and modifying personal statement letters like the individual payloads and sub-payloads of a MIRV’d nuclear missile. Once I got to college, the clarity and structure that routine provided evaporated. I had to make my own. It was certainly very difficult.

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Tendrils of Mess in our Brains

Messes are intimate, secret, somewhat shameful. Mess is supposed to be kept backstage. Posting this picture of my messy workspace is almost as embarrassing and inappropriate as posting nudes, but it’s necessary aesthetic background:

Author's mess

Author’s mess

All the new thinking about mess is apologetics: what if mess is good? Perhaps mess makes us more creative. Messiness is a sign of intelligence. All that. As a pathologically messy person, I cannot concur with this glorification of mess. Being in a messy environment is stressful and discouraging. There is an unease that remains even when you block out the conscious awareness of mess.

This is not say that mess is a pure bad. Mess is not even necessarily ugly. The famous photograph of Albert Einstein’s desk, taken on the day he died, is a particularly picturesque mess. This is recognizably a mess, but it is calming to look at, and deeply touches our personal feelings. It has mono no aware.

Einstein's desk, a picturesque mess

Einstein’s desk, a picturesque mess


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The Quality Without a Name at the Betsy Ross Museum

Warning: some of the haiku and tweets reproduced herein contain naughty language and references to having intimate relations with an inanimate national symbol.

Is beauty subjective? People have strong feelings in both directions. A stylized representation of possible opinions about the nature of beauty might look like this:

  • Strong Subjectivism: the phenomenon of beauty is essentially random with little regularity, a purely personal response that is not predictable across time and person.
  • Weak Objectivism: the phenomenon of beauty can be partly predicted by definable regularities in its perception as a result of our specific environments of evolutionary adaptedness (EEA).
  • Strong Objectivism: the phenomenon of beauty can be predicted by definable regularities because of regularities in our EEAs and in the phenomenon of intelligence itself.

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