This is a guest post by Pamela J. Hobart.

Being basic involves wearing regular stuff for being regular’s sake. And “normcore” is the practice of choosing certain clothes to blend in, instead of to stand out. What makes basicness and normcore very different from other fashion trends is that they must be understood referentially, in comparison to what other people are wearing, and psychologically, in terms of why a wearer chose the look (instead of being a characteristic inherent in the clothes themselves).

Over the past couple of years, the concept of normcore (as initially conceived by trend forecasting group K-Hole) has been mocked and bastardized, all while quietly taking hold anyway. Its motivation — a frustrated need for belonging — is still felt keenly, and fashion cycle exhaustion is only worsening in a wired, 24/7 world. Models who might have hit the runway a few times per year have given way to fashion bloggers who change outfits multiple times per day. A quick scroll through Instagram is all you need to figure out the hard truth: there’s nothing new to wear under the sun.

The promise of normcore