The Strategy of No Strategy

Strategy is everywhere in our society. But strategy in practice seems to be a cruel and even silly joke. I learned that the hard way when I went to college long before I ever studied strategy formally. My own “strategy” about how to get through college collapsed virtually the moment I set foot on campus. I was living on my own for the first time and had never been outside of California’s perennial summer weather environment before. I was a poor fit for an East Coast school and didn’t last a full year, getting ill from the cold temperature and transferring out to a California school. At the time, I felt like a failure.

Ensō (c. 2000) by Kanjuro Shibata XX. CC BY-SA 3.0

Like many people of my generation and my socio-economic bracket, my teenage years were eventually consumed by the looming issue of where to go to college. I tried to get the best grades, study hard for the SAT, and make whatever connections I could with alumni to get into colleges I wanted. I applied to many of them, recycling and modifying personal statement letters like the individual payloads and sub-payloads of a MIRV’d nuclear missile. Once I got to college, the clarity and structure that routine provided evaporated. I had to make my own. It was certainly very difficult.

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The Holy Grail of Self-Improvement

The holy grail of self-improvement in modern times is a framework for individual experimentation and learning that can be used by the average person. The key question such a framework would have to answer is “How do people change?”


In this essay I will suggest possible answers to this question by looking at the recent history and theory of behavior change, the main obstacles this framework would have to address to be feasible, and a few promising directions from research and practice.

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