Mansionism 1: Building-Milieu Fit

This entry is part 1 of 1 in the series Mansionism

In politically turbulent times, when it is not clear which way the arc of history will bend, it is useful to reframe the question of political futures in terms of built-environment futures. Instead of asking, what kind of milieu will we inhabit, you ask the potentially easier question, what sort of built environment will we inhabit? You then try to infer the future of the milieu from that. The question can also be asked in more specific ways, such as what sorts of futures contain mansions? Besides allowing you to focus materially on what you likely really care about, such questions allow you to finesse more fraught political questions.

Loosely speaking, the reframe turns a scenario-planning question into a design-fiction question. The underlying hypothesis is that the medium is the message. If you can forecast something about the medium, you can forecast something about the message. Here, the medium is the built environment, and the message is the range of milieus that might thrive or wither within it. This gives us the idea of a building-milieu fit (BMF), by analogy to the product-market-fit idea used in the startup world.

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