Tom Hayes‘ Jump Point, a recent addition to the emerging World 2.0 canon presents an argument that evokes a foggy sort of deja vu. If you’ve been keeping up with the literature, you’ll probably frown a bit and think, “wait, this is familiar, somebody’s said this before.” But as you process the argument, you’ll realize that though it is fairly straightforward, and something others have flirted with (The World is Flat and Wikinomics being the prominent ones), nobody has said it quite this way before. The argument is this — we won’t feel the full-scale impact of the Internet until penetration levels are near complete. At that point, we’ll see a massive structural impact on the world that will make what we’ve seen so far pale in comparison. For Hayes, the critical moment is the moment when the 3 billionth human gets connected to the Internet (which current projections suggest will happen around 2011). The number 3 billion isn’t arbitrary — it is roughly the size of the global workforce. So Hayes’ argument is that something dramatic will happen when the world’s workforce gets completely wired. What and Why are the subjects of the book.