The last time I added to this blogchain in March 2021, it felt like the writing was on the wall as far as traditional blogging was concerned, thanks to the mixed blessings of the text renaissance. Not only was blogging as practiced here on ribbonfarm dot com dying for real (update: continuing to decline on schedule), but it felt like most people were saying …and good riddance.
Actually, if you squint a bit, blogging is not so much out of scope as the undeclared shared enemy of the text renaissance.
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The environmental assumption underlying WordPress is wildly untrue now. This is not the digital wilderness of 2001. This is the heavily built-up digital urban environment of 2021; cities at the intersection of the gravity fields of large platforms. WordPress is totally an anachronism. A befuddled, blinking cowboy on a horse wandering among New York skyscrapers, wondering where the stables and saloon are. What was once a patch of database-driven CMS civilization in the wilderness of hand-coded “home pages” on Geocities is now a spot of wilderness in the civilizational heart built on React and graph databases. It’s the Olmsted parks movement of digital urbanism. Lungs of the digital city and so forth.
As a response to this gloomy assessment, I quoted Lovecraft (“That is not dead which can eternal lie, And with strange aeons even death may die.”) and ended on a note of what I can only call weird Lovecraftian optimism — that to the extent it remains uniquely valuable, perhaps blogging can be resurrected as an Elder god.
And maybe blogging too will undergo enough of a technical renaissance that we’re no longer talking a reactionary hedge bet on horses, but a futuristic hedge bet on Mars rovers. That will probably require rebuilding of the foundations on something other than PHP and MySQL, but I suspect it will eventually happen when the hedge value of a non-platform alt-stack, with capacity for genuine commercial independence, becomes high enough.
That “hedge value” just went up sharply. I want to revisit the question of the future of blogging in light of the impending reconfiguration of the social media environment due to Elon Musk buying Twitter.
Is this a threat or an opportunity. Will this accelerate what seems like the terminal decline of blogging, or increase the odds of resurrection in a new form?
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