Domestic Cozy: 5

This entry is part 5 of 5 in the series Domestic Cozy

Drew Austin devotes the latest issue of his excellent Kneeling Bus newsletter (highly recommended; a weekly short dose of urbanism, infrastructure etc) to “Inner Wear”:

I like the idea of a leather jacket being a form of armor—the notion that the outside world is a harsh wilderness and clothing is the only layer shielding you from its threats. That is something to be nostalgic about in the present condition, where we’re embedded in layer upon layer of additional protection, and only by artificially engineering those man-vs-nature situations (by getting on a motorcycle or going camping) does clothing’s protective role kick in. Marshall McLuhan wrote that “clothing and housing are near twins…housing extends the inner heat-control mechanisms of our organism, while clothing is a more direct extension of the outer surface of the body.” By that definition, cars, too, are a kind of clothing, yet another outer layer, even an exoskeleton…

… Rem Koolhaas observes that “air conditioning has launched the endless building,” and if we’re always effectively indoors, our need for functional outerwear diminishes accordingly.

And his take on what I’ve been calling domestic cozy.

Clothing today is more casual and comfortable than it’s ever been, and the urban environments that once spawned Greenfield’s leather-armor-clad punk rock aesthetic are now the vanguard of Allbirds and athleisure. That shift is easy to gripe about, but it feels like a truer embrace of the clean, safe 21st-century experience, where a climate-controlled escape from the elements is never more than an app-click away.

In other sightings of the domestic cozy idea, Jessica Stillman has a quick mention over at Inc.

Yep. It’s catching on. We’ll make domestic cozy happen and put the darn kids into that box until they work themselves out 😎.

Series Navigation<< Domestic Cozy: 4

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About Venkatesh Rao

Venkat is the founder and editor-in-chief of ribbonfarm. Follow him on Twitter

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