We often conflate quality with excellence, to the point that the term quality mediocrity seems like an oxymoron, and mediocre quality seems like the same thing as poor quality. But quality and excellence are not the same thing, and mediocrity and quality are not mutually exclusive. Excellence is synonymous with quality only under behavioral regimes governed by an optimizing sensibility, operating on a closed and bounded notion of what the kids these days seem to be calling fitness-to-purpose. What does it map to when you’re mediocratizing rather than optimizing? I have an answer: fatness. Or for the kids, fitness-to-purposelessness.

Fatness is the systemic condition created by a mediocre response to abundance. In the opener for this blogchain, I linked to a bunch of my older writing about fat thinking, but I didn’t construct a notion of quality out of that attribute. Let’s do that now.
The short version: Fatness is embodied abundance. Or if you like clever lines: Fatness is future-fitness.
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