Across the American Southwest, under the very noses of the entrepreneurial community in California, a severe crisis is brewing: the region is running out of water. On the face of it, this sounds like a great opportunity for technologists and businesses to work on innovative and profitable responses, yet there is no boom in water-related entrepreneurship.
Why, despite all around exhortations and lamentations, does the entrepreneurial sector drive talent and money elsewhere? Is it merely a question of comparative risks and returns? Are there structural and cultural factors?
Can water, which once served as the frontier for the first American industrial revolution of water mills and canals, be made exciting for entrepreneurs again? Can the frontier be reopened?
This crowdfunded project will try to figure out some answers.
