Today, I am launching a new site: Breaking Smart. It is a seasonal binge-reading site (think Netflix binge-watching, but for blogs) devoted to big-picture analysis of technology trends. Starting with this first season, I plan to publish a complete season of essays once every 2 years. The inaugural season has 20 essays, amounting to a total of about 30,000 words. For those of you planning a lazy, slow August of vacationing, staycationing and catching up on reading, I hope Season 1 of Breaking Smart makes it onto your shortlist and propels you back to work in September with a fresh set of ideas about how the world works. I am also launching a new weekly email newsletter (in illustrated tweetstorm format!) that you can subscribe to on the site.
Season 1 explores the theme of “software eating the world.” Marc Andreessen, who coined the phrase in a 2011 Wall Street Journal op-ed, and also helped me explore it through several in-depth discussions last year, has been kind enough to write an introduction.
Unlike my writing on ribbonfarm, which has an unabashedly insider tone (you either get what refactoring is or you don’t), I have consciously tried to make Breaking Smart accessible to a broad audience. Among the most fun parts of achieving a more accessible tone was working with artist Grace Witherell to come up with a bunch of great illustrations to accompany the text. The montage above, composed from a selection of the individual illustrations from this season, should give you a sense of the essays.
So head on over to breakingsmart.com to start reading. Or read the rest of this post first, for the backstory of how this site came to be, and details on how you can help it boldly go where no website has gone before.