From Bubbles to Cloud: The Evolution of Enterprise 2.0

Since New York Times columnist/blogger Marci Alboher just praised my ‘whimsical and thoughtful’ drawings and my previous article was all text, I thought I’d better hurry up and invite NYT readers onboard with a whimsical-and-thoughtful. Here’s my attempt at a right-brained model of Enterprise 2.0 capability maturity:

Bubbles to cloud

The picture is also a nice start to some ideas I hope to post on the idea of the entire world of technology+people as a single giant computer. There is a lot of excitement around Matrix/Terminator-like Skynet visions at the moment. IEEE Spectrum, just ran a cover feature on the notion of the singularity, or as they aptly called it, “The Rapture of the Geeks”, and Kevin Kelly of Wired joined in with thoughts on the global computer becoming more complex than a human brain, with peer Chris Anderson weighing in with some commentary. We should all credit Nick Carr with starting this round in this interesting conversation with the Big Switch, and also his related recent piece in the Atlantic, Is Google Making us Stupid? (though of course, it goes back decades). The Ray Kurzweil devotees over at the Singularity Institute have been really going at this topic on their blog, Overcoming Bias.
I did my bit of zeitgeist-spotting, as you may recall, with my Mousetrap 2.0 comicbook. I have a major writing project in the works on these themes.

About Venkatesh Rao

Venkat is the founder and editor-in-chief of ribbonfarm. Follow him on Twitter


  1. […] Of course, as anybody in a modern innovation role will recognize, I have over-simplified the picture. There are a lot of operational competencies that must be mastered to make this approach routine and effective, and no company operates this way routinely today. You need to understand the intricate interplay of strategy, doctrine, tactics and operations in a modern enterprise, and understand the art of opportunism – a key skill in the 2.0 world. You need to understand and learn to play the changing game of talent management, and the rich variety of roles required for successful innovation. You need to master outsider innovation and open innovation practices, develop a deep appreciation for Coase economics, and develop social media capability maturity. […]

  2. […] You just celebrated Ribbonfarm’s first birthday. Your illustrative blogging provides readers with an interesting perspective on enterprise 2.0 tools. How did you get started […]