The Rhetoric of the Hyperlink

by Venkat on July 1, 2009

The hyperlink is the most elemental of the bundle of ideas that we call the Web. If the  bit is the quark of information, the hyperlink is the hydrogen molecule. It shapes the microstructure of information today.  Surprisingly though, it is nearly as mysterious now as it was back in July 1945, when Vannevar Bush first proposed the idea in his Atlantic Monthly article, As We May Think. July 4th will mark the second anniversary of Ribbonfarm (I started on July 4th, 2007), and to celebrate, I am going to tell you everything I’ve learned so far about the hyperlink. That is the lens through which I tend to look at more traditional macro-level blog-introspection topics, such as “how to make money blogging,” and “will blogs replace newspapers?” So with a “Happy Second Birthday, Ribbonfarm!” and a “Happy 64th Birthday, Hyperlink,” let’s go explore the hyperlink.

Image from Wikipedia, free license

Image from Wikipedia, free license

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Pondering the A. G. Lafley HBR piece that’s been doing the rounds lately, I think I’ve finally really figured out the difference between managers, leaders and workers. The title, and this cartoon I made up, capture the essence of my argument: all three archetypes within the world of business are defined by how they self-destruct. This has been unclear for millenia because it is only in the last two years, thanks to technology, that the last of the trinity: the individual worker bee, has become fully defined. So let’s reconstruct the whole picture from the ground up. mgmtvslead

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Marketing, Innovation and the Creation of Customers

by Venkat06.15.2009

Recently, one of my projects went through a rapid, but nearly imperceptible phase change. It went from being an “innovation-first” project to being a “marketing-first” project. The marketing hat feels at once comfortable and uncomfortable, familiar and unfamiliar. It feels like listening to unfamiliar lyrics set to a familiar tunes. This disconcerting feeling of being [...]

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Zen and the Art of Google Wave Mechanics

by Venkat06.07.2009

Much of the discussion around Google Wave so far has been down-in-the-weeds prosaic and business-like. So I decided to seek out physicist turned Zen Master, Roshi Tsu Nami, and historian of technology, Prof. Sophius Trie, in order to get to some deeper insights. Here is the transcript of our conversation. Warning: all three of us [...]

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The Hunter-Gatherer Theory of Markets and Shopping

by Venkat05.28.2009

The idea that men hate shopping while women love it is probably the most defensible among all gender stereotypes. Economics would be very different if Adam Smith had been Eve Smith. Male-driven economics is largely about the stuff the seller wants, money. This is by definition as featureless and abstract as possible. On the [...]

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Bay’s Conjecture

by Venkat05.21.2009

A few years ago, I was part of a two-day DARPA workshop on the theme of “Embedded Humans.” These things tend to be brain-numbing, so you know an idea is a good one if it manages to stick in your head. One idea really stayed with me, and we’ll call it Bay’s conjecture (John Bay, [...]

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The Discovery of Money

by Venkat05.15.2009

Money  shares with  things like time and space the sort of obvious-mysterious quality that can utterly puzzle us.  Do we need a philosophy of money? I think we do.  Today’s financial crisis reminds me of the case of Bill #240 introduced in the Indiana legislature in 1897, which attempted to define Π (pi) as having [...]

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Ribbonfarm at the Crossroads

by Venkat05.05.2009

Talk about a recession. Ribbonfarm is off to a very slow start in 2009, going by posting frequency. Between January 1 and May 5, I wrote a total of just 15 posts. Or less than a post a week. In 2008, I was posting twice as frequently, with 80 posts, or about 1.5 posts a [...]

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How to Draw and Judge Quadrant Diagrams

by Venkat04.20.2009

The quadrant diagram has achieved  the status of an intellectual farce. If you, as a presenter, do not make an  ironic joke when you throw one on the screen, you will automatically lose a lot of credibility. For some very good reasons though, the diagram is an indispensable one for the presenter’s toolkit. As a [...]

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Coworking: “I’m Outta Here” by Jones, Sundsted and Bacigalupo

by Venkat04.15.2009

I’m Outta Here: How coworking is making the office obsolete by Drew Jones, Todd Sundstead and Tony Bacigalupo is a curious counter-cultural book about the emerging future-of-work movement called “coworking.” Ostensibly, the movement is about practical workday logistics for the new rootless worker, whether he/she is a virtual traditional employee or a free agent, looking [...]

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