Okay, I’ve been stringing you guys along, promising a book, for nearly two years now. You could be forgiven for thinking that the project has fallen by the wayside. On the contrary, in spite of the insane pressures of leading a product launch at Xerox and writing this pretty demanding blog, by some miracle, I’ve actually been making steady progress on the book. I thought I’d share a few details. First, we’ve nearly locked down the cover. The ‘we’ includes my good friend and very talented designer/finance quant, Adam Hogan, who is doing the cover for me (while bumming around somewhere in the Czech republic). You’ll hear more about the talented Mr. Hogan on this blog soon.
As you can see, I’ve also nearly locked down a subtitle: timing, tactics and strategy in opportunistic, narrative-driven decision making. If that sounds like a bit of a mouthful, that’s because these are exciting days in book publishing. One of the things you have to do is Aim for Amazon, and strike a delicate balance between a great title/subtitle for humans and a search-friendly one for indexes and search engines. One of the proven strategies that has emerged is to optimize the subtitle for online discovery. The skill is not unlike the skill needed to think up great blog headlines, a game I enjoy a lot. I haven’t completely locked this down, but it’s getting close.
Let me share a few more details, including the final table of contents. And don’t forget to sign up for the announcement list, if you haven’t already.